Privacy Policy

Version 2.0

Key Details:

This website privacy policy describes how Sage Femme Limited protects and makes use of the information you give the company when you use this website or book antenatal classes with us.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page.

The website privacy policy was last updated on 25th June 2018.

If you have any questions about this policy, please email or write to:

Sage Femme Ltd. 7 Lynmouth Road,  London N2 9LR


We gather and use certain information about individuals in order to provide products and services and to enable certain functions on the website.

We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

What Data We Gather:

We may collect the following information:

  • Name
  • Email address
  • Telephone number
  • Due date
  • Postcode
  • Other information relating to client enquiries
  • Website usage data

How We Use This Data

Collecting this data helps us understand what you are looking for from the company, enabling us to deliver improved products and services.

Specifically, we may use this data:

  • For our own internal records
  • To improve the products and services we provide
  • To contact you in response to a specific enquiry
  • To send you promotional emails about products, services or other things we think are relevant to you

Antenatal Class Booking

Sage Femme will pass your contact details to the instructor who will be delivering your course.  Your instructor will contact you in order to send you material related to the course and to tell you about the local services and support that are available to you during and after your pregnancy.  

Online booking and payment is managed via Ti-To events software and Paypal. Other systems we use to store client personal and accounting data are: (UKLtd), Freeagent Accounting software and Microsoft email.

Some of our service providers who process your data may be based outside of the EEA.  We will take measures to ensure that such handling of your data comply with applicable data protection laws.  

Sage Femme would also like to use your name and email address to inform you of our future offers and similar products.  This information is not shared with third parties and you can unsubscribe any time via email at

Given the very social nature of our course, we will be putting together a Group Contact List in which you will receive one week before your first session.  We process this data based on our legitimate interests. On the list we plan to include the contact details (name, phone number, email address, and due date) for both you and your partner.  If you do not want your details to be shared with other registrants, you can opt out by emailing us at

The law allows personal data to be legally collected and used if it is necessary for a legitimate business interest of the organisation – as long as its use is fair and balanced and does not unduly impact the rights of the individual concerned.

We do not sell your personal data or provide it to third parties for their direct marketing use.

Our Lawful Basis For Processing

We need a lawful basis to collect and use your personal information.

Our lawful basis for the purposes that we process personal information is consent, for the performance of a contract, or for the legitimate interests of Sage Femme Ltd (and where we are confident that the processing will not infringe on your rights and freedom).

Usually we will only process sensitive personal data if we have the explicit consent of those concerned. In extreme situations, we might share your personal details with the emergency services if we believe it is in your ‘vital interests’ to do so. For example, if someone is taken ill during one of our events. We may also share your personal information if the law says we have to.

There are times when it is just not practical to ask a person for consent. In many situations, the best approach for Sage Femme and our clients is to process personal data because of our legitimate interests, rather than consent.

The law allows personal data to be legally collected and used if it is necessary for a legitimate business interest of the organisation - as long as its use is fair and balanced and does not unduly impact the rights of the individual concerned.

How Long Do We Keep Your Information For?

We will hold your personal information on our systems for as long as is necessary for the relevant activity.

In some circumstances, we might legally be required to retain your personal information for audit purposes. The table below outlines our retention periods for different kinds of personal information.


Retention Period

Basic information about our clients and employees (including Contact, Identity, Financial and Transaction Data)
Six years plus current year for tax purposes
Ante Natal class - client infomation
2 years
Medical case notes
Twenty-five years
Job applications and interview records of unsuccessful candidates
6 months after notifying unsuccessful candidates
Employee and training records
While employment continues and up to six years after employment ceases
Any reportable accident, death or injury in connection with work
For at least three years from the date the report was made
Google user and event data
26 months for cookies, user identifiers, or advertising identifiers

Cookies And How We Use Them

What is a cookie?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable website owners to see information like how many people are using the website and what pages they tend to visit.

How we use cookies:

We may use cookies to:

  • Analyse our web traffic using an analytics package. This aggregated data on usage helps us improve the website design, structure, content and function
  • Test content on the website. For example, 50% of our users may see one piece of content, the other 50% will see something else

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

How to control cookies on your computer:

You can use the settings of your web browser to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you can set your browser to refuse cookies.

If you do this, it will not affect your ability to view the Sage Femme website.

Unless you have set your browser to refuse cookies, our website will issue cookies when you visit it.

To learn more about cookies and how they are used, take a look at All About Cookies.

Controlling information about you:

When you complete a form on the Sage Femme website, you will see one or more tick boxes allowing you to:

  • Opt-in to receive marketing communications from Sage Femme by email.

Should you wish to change these preferences in the future, you can easily do so by contacting us by:

  • Sending an email to
  • Writing to us at Sage Femme Ltd. 7 Lynmouth Road,  London N2 9LR

We will never lease, distribute or sell your personal information to any third party unless we receive explicit permission from you or the law requires us to do so.

Any personal information we hold about you is stored and processed under our Data Protection Policy, in line with the Data Protection Act 1998 and the 2018 GDPR legislation.

Your Data Protection Rights

Sage Femme ltd respects the privacy of our clients, and their right to decide how and if we can contact them. You are able to choose how you want to hear from us.

We will not contact you if you ask us not to, unless we need to legally or administratively – for instance, to follow up on an enquiry or provide details about the course you have booked.

Anyone can tell us about changes to the personal information we hold about them by contacting us at We will then update our records as appropriate. You can also:

  • Request a copy of or more detail about the personal information that we hold and how we use it by emailing
  • Change the ways in which we communicate with you
  • Withdraw consent for how we use your information
  • Ask us to delete information which we have no valid reason for keeping
  • Request us to stop processing personal information
  • Object, on grounds relating to your specific situation, to any of our particular processing activities where you feel this has a disproportionate impact on you.


We will always hold your information securely.

To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998 and the 2018 GDPR legislation.

Changes To This Privacy Policy

We might need to change this privacy notice from time to time. If we do we will update this page to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy policy for changes whenever you visit our website